APSU (Ulrich Lang New York Fragrances) | Review & Impression
APSU

ULRICH LANG NEW YORK FRAGRANCES
2016
United States of America
Crunchy Greens Cilantro Violet Leaves Bergamot
White Tea Dewy Jasmine Petals Water Lily Pimento Berries Iris
White Musk Cedar Wood Amber Frankincense
CONCEPT
The visual for APSU, the work of photographer Matthew Porter, is a simple palm leaf showcasing the beauty of nature.
The name APSU, used in mythology for “fresh water,” hints to the watery notes found in its composition. The fragrance was developed with the concept of uniting minimalism with freshness. APSU is more of a scent than a heavy, complex fragrance — a nod to a simpler lifestyle not easily found in today’s complex world.
APSU grabs your attention instantly with its bright blend of lush green notes drenched in clear water.
Top notes consist of crunchy greens mixed with sunny bergamot to capture the lush and vibrant spirit of nature and water in warmer climates.
Middle notes consist of white tea, dewy jasmine and iris making the scent sophisticated, clean and inviting.
Rounding out the scent is a smooth sensual blend of white musk, frankincense and amber-like woods that creates warmth and adheres to skin. APSU redefines freshness.
Ulrich Lang New York Fragrances Official Website: https://ulrichlangnewyork.com/collections/fragrances/products/apsu
THOUGHTS
Apsu is a fragrance that evokes the fresh, green scent released when flower stems are cut at a florist. It captures the vivid, watery greenness of freshly cut plants, as if the vitality of nature had been bottled.
In the opening, the scent of crunchy greens fills the air. The aroma resembles crushed plant stems, vividly bringing to mind the atmosphere of a flower shop. On paper, hints of cilantro and bergamot gradually appear, softening the intense green character with a subtle citrus freshness.
As time passes, the sharp green notes fade, and on my skin, a gentle floral accord emerges, featuring jasmine petals and white tea. Rather than the overwhelming scent of a full bouquet, it feels like the delicate fragrance of just a few freshly purchased flowers, creating a clean and airy impression.
In the drydown, amber, musk, and frankincense settle softly into the skin, leaving a calm and comforting trail. At first, the strong green note felt slightly challenging, but once applied to my skin, the warmth of my body softened the fragrance, transforming it into a transparent green scent.
Apsu ultimately becomes a fragrance that feels like spring captured in a bottle—fresh, soft, and full of gentle transparency.
JAPANESE SUMMARY
Apsuは、花屋で茎を切ったときのような、みずみずしいグリーンの香りが特徴の香水です。クランチーグリーンの青々しい香りから始まり、やがてシラントロやベルガモットでやや軽やかになります。その後、ジャスミンやホワイトティーのやさしい花の香りが現れ、ラストではアンバーやムスク、フランキンセンスが肌に馴染みます。最初は強いグリーンですが、肌にのせると柔らかく透明感のある、春を閉じ込めたような香りに変化するフレグランスです。
AVAILABILITY
- Ulrich Lang New York Fragrances Official Website: https://ulrichlangnewyork.com/collections/fragrances/products/apsu
- Aus Liebe Zum Duft: https://ausliebezumduft.de/en/products/ulrich-lang-apsu
- Nose Shop: https://noseshop.jp/collections/ulrich-lang-new-york/products/147355826
