Interview with Prin Lomros

I am lucky enough to have an interview with Mr. Lomros, the legend of perfumery. Here is an interview. Enjoy reading!!

Please give me your background

I was born in the southern part of Thailand, where my early experiences shaped my creative aspirations. In high school, I developed a keen interest in the art of storytelling, which led me to pursue a degree in film at university. After completing my studies, I worked in the film and advertising industry for several years, where I developed  my skills in visual storytelling and creative direction. Subsequently, I became a film lecturer at a university, where I taught for six years. During that period, I reignited another childhood dream: perfumery. I immersed myself in self-study, researching fragrance notes and composition. When I felt confident in my abilities, I launched my first perfume brand. This journey eventually evolved into the creation of my current three brands, each reflecting different aspects of my artistic vision.

Why are you interested in perfumes and decided to become a perfumer?

My interest in perfumery is deeply rooted in my background in film. I’ve always been passionate about the art of storytelling, and I see perfumery as an alternative medium for narrative expression. Each fragrance can evoke emotions and memories, much like a film does. A significant inspiration for my journey into perfumery was the Japanese fashion brand Comme Des Garçons, particularly their innovative fragrance “Odeur53.” Its avant-garde approach opened my eyes to the potential of scent as art. I believe that, like cinema, perfume can convey complex ideas and emotions, making it a powerful form of artistic expression.

What is your number one fragrance in your collection, and why is it number one?

Choosing a favorite fragrance is incredibly challenging for me, as I have many beloved scents. However, “Comme Des Garçons Odeur53” holds a special place in my heart; it has been my all-time favorite since my early twenties. Its unconventional notes and thought-provoking nature continue to inspire me. Currently, I am also enamored with “Bogue Maai (pre-formulated version)” for its unique blend and complexity, as well as “Amouage Gold Man (non-magnetic cap version)” for its classic oriental vintage style.

How did you learn perfumery?

My journey in perfumery began with self-education. I dedicated time to studying fragrance composition, exploring different materials, and understanding scent profiles. To gain practical experience, I sought opportunities in a perfume lab in Thailand, where I learned the technical aspects of blending fragrances. This hands-on experience allowed me to refine my skills and gain confidence in my creative abilities, ultimately leading me to create my own scents.

What’s the difference between European and Thai perfumes?

Defining a distinct Thai perfume style can be challenging. Currently, many Thai perfumes draw inspiration from European styles, as this aligns more with local consumer preferences. However, if I were to identify a potential Thai perfumery style, it would likely centre around tropical florals, herbs, and woods. These ingredients evoke nostalgic memories and cultural references, often tied to traditional beliefs where certain white flowers symbolize the supernatural event or have religious significance. As Thai perfumery continues to develop, I hope to see a broader exploration of unique local elements that can set it apart from European influences.

What is your daily work routine? Do you have any upcoming projects?

My work routine is quite typical for someone in my field. I usually start my day early, rush to the studio, and immerse myself in various projects throughout the day. My work often involves fragrance formulation, product development, and administrative tasks. After returning home, I continue working on my laptop, 

However, when I take long vacations, I prioritize my health and well-being, engaging in activities that inspire me. 

As for upcoming projects, I have several new releases lined up for all three of my brands, which are already completed. Additionally, I’m collaborating on a few projects with other brands and actively seeking inspiration for a limited release for PRIN.

What is the most challenging aspect of selling perfumes worldwide?

One of the most significant challenges in the global perfume market is creating a fragrance that resonates universally. Different regions have diverse tastes influenced by lifestyle, climate, and cultural backgrounds, making it difficult to develop a scent that appeals to everyone. Additionally, logistics pose challenges, particularly due to varying regulations and requirements in different countries. These factors make it a complex landscape to navigate, especially for niche brands looking to make a mark.

How does it feel to have your own brand, and how do you define its uniqueness?

Having my own brands are both a privilege and a responsibility. While I hesitate to label my creations as uniquely distinct, I believe they reflect my personal taste and experiences in the world of perfumery. After years of collecting fragrances, I’ve developed a deep understanding of the types of scents that resonate with me. Drawing from my film studies, I incorporate narrative elements into my perfume creations, infusing them with stories that add depth and meaning. Some of these narratives are explicitly described, while others contain hidden messages for wearers to uncover based on their own experiences. I encourage individuals to interpret these stories in their own way, creating a more personal and enriching perfume experience.

From my perspective, the market in Thailand and the world of niche fragrances have evolved. What are the challenges and benefits in this market?

The Thai market for niche fragrances is still in its developmental stage. Many consumers tend to favor mass-market or European-style perfumes, making it challenging to introduce more avant-garde or unique offerings. The audience that appreciates the artistry of perfume remains relatively small, which can limit market potential. 

My goal is to create something distinct from conventional European styles, but my best-selling perfumes still align closely with European aesthetics. I believe it will take time for consumers to expand their tastes and embrace more unconventional scents. However, the growing interest in niche fragrances worldwide presents an opportunity for those of us committed to creating innovative and artistic perfumes.

Thank you Prin for taking your time and sharing great thoughts!!!

Kanako

香水オタク

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ニッチフレグランスの沼にハマり、約3年。香水愛好家。香水ボトルのコレクションは300以上、サンプル所有数は1000を軽く超える。朝香水をつけないとやる気にならない怠け者。でも香水の展示会には海外にも行ってしまう行動的な部分もある。タイ・バンコク在住🇹🇭